22 million Strong

Campaign Identity Logo!

Campaign identity logo required to be strong, bold and should covey the tag line “We Stand With You”. The main requirement by client was:

We are creating a campaign for the Southern California Market and are looking to create a Brand Identity for the campaign. The font should have a unique feel, but clean, easy to read, convey the emotions of power and unity. Easy to read is very important… Willing to look at Big Bold Fonts, Distressed, Some handwritten styles that have edge, avoid Bradley hand or comic sans style fonts. More Sophisticated / Tech / Modern.
Client

When requested information about the Client’s organization & their target audience here is what client had to say:

The main part of the logo should read 22 Million Strong. We are open to shortening it to 22m Strong. The feel should be bold. We will use this logo on shirts, hats, stickers, billboards and the website. The brand colors are blue.
Client

Style Attribute Preferences

Classic20
Modern80
Mature70
Youthful30
Feminine50
Masculine50
Playful10
Sophisticated90
Economical40
Luxurious60
Geometric50
Organic50
Abstract50
Literal50

Visual Style Preferences

Knowledge, Trust, Calm & Honesty

Blues

The Concept

“We Stand With You” tag line was the key for the logo design. As this logo was for the campaign and client wanted to have it professional yet bold, strong in nature, I used Bold fonts for it. With added texture of grains the overall look of the logo came up live!

22 million Strong
22 million Strong
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