This logo concept is a real combination of modern, sleek and high-powered representation of client’s brand. The main requirement by client was:
Altitude
High-Powered Sales Company Needed A Sleek, Modern New Logo!

The name Altitude or the A in altitude should be incorporated in the logo, but we prefer the primary focal point to be a logo or word art that plays off the 'altitude' concept. We're open to the logo incorporating mountains.Client
When requested information about the Client’s organization & their target audience here is what client had to say:

We attract and develop top sales talent and help them achieve their personal and professional goals, and we need our logo to reflect our culture really well.Client
Style Attribute Preferences
Classic50
Modern50
Mature80
Youthful20
Feminine30
Masculine70
Playful10
Sophisticated90
Economical50
Luxurious50
Geometric50
Organic50
Abstract50
Literal50
Visual Style Preferences
Blues
The Concept
The Concept I have created is using “A” of the word Altitude to describe a “mountain” peak. The Blues used to represent the sky while White over layer makes it look like snowy peaks. The “A” which also looks like an arrow with circle around it makes it look like a “compass” which represents client’s business attributes of guiding top talents to achieve their personal and professional goals!